Your Key To London’s Colourful East End

Let me show you a side of London that you may not know about. These days, it’s quite common for many people from all over the world to have already visited London, as low cost air made travelling very accessible. It’s the number one city in Europe. They are millions of travel guides, books and articles on what to do and what to discover in this town. That’s why I would like to explain how I like to spend my time off in the buzzing capital - my adopted home.

My favourite area in London is Shoreditch, in East London. It’s full of young people wearing clothes two decades old in style. This is what I truly love about this area. If you think you have what it takes to be a hipster, here we go. This one is for you…

This is how I would recommend to spend the day:

Kick off your day at the Breakfast Club Shoreditch to get a feeling for the area and its spirit. The pancakes are a must. If you don’t like it – crazy!  The alternative I would recommend is Ottolenghi Spitalfields. It has the best pastries, cakes and brownies. Enjoy a smoothie or coffee to go and continue your way through Spitalfield market… It’s made up of two different sections. Here you can find antique stuff, handcrafted things, a food market and a lot of nice little boutiques in and around. From here on, we make our journey to Brick Lane. I LOVE this street. Brick Lane and its little alleys are full of street art. Just wander around and get inspired by all the colours.  In the middle of Brick Lane you will find the Truman Brewery where on the weekends it becomes a fantastic street food market, the best vintage market and the backyard market. Oh my, it’s heaven. The backyard market is one of my favourites, it’s full of pop up stalls of British designers. Take a pit stop at Café 1001 – this is my happy place, it’s part of an inner courtyard full of cool little boutiques, designer pop up stores and the place to be for vinyl fans.

If you still have the power to continue your journey, make sure you pop by BOXPARK. Here you can find the ultimate London trendsetter lifestyle products. You will find the world’s first pop up stores in old shipping containers. It’s just amazing. Depending on your time, if you are hungry and you would like to get a different experience, stop by at Red Rooster and enjoy their Sunday brunch with live gospel singing.  They will blow you away…

If you are still discovering Shoreditch and had a little bite at one of the food stands and you would like to have dinner somewhere, I would recommend Blanchette on Brick Lane  or the ultimate fish & chips place – Poppies.

Now I hope you enjoyed your Sunday just like I would, with a drink in your hand. See you at Cafe 1001!


PS: If you would like to stay in this district I would book our sister property Andaz located at Liverpool Street.

Meet the Author
Sandra Boesemueller

My name is Sandra Boesemueller, I’m 31 years old and moved to London 7 months ago. London is the 4th city for me as a Concierge. Previously, I have worked in Dresden, Dusseldorf and Berlin. I'm one of the youngest members of Les Clefs d'Or. I’ve started my education at the age of 16 and began my career as a receptionist before I became a Concierge. I got my gold keys in Dresden in 2010 at the age of 23. If I’m not at work I’m a full time traveler, I use every minute to discover the world and take photos. I have my own travel blog and I do a lot of Social Media. I love my work for Les Clefs d’Or and I’m very proud to have such an amazing second family all over the planet.

Hyatt Regency London - The Churchill

Tucked away in Marylebone, the chic heart of London’s West End and a stone's throw from London's iconic Oxford Street and Hyde Park, boasts 440 guestrooms, 3 award-winning restaurants and bars including the renowned Churchill Bar & Terrace, and 11 flexible meeting and event spaces. The hotel’s sophisticated new contemporary-classic guest rooms, suites and refurbished meeting spaces, all have a quintessentially British interior design inspired by Sir Winston Churchill’s renowned character and personal life. Award-winning dining options include seasonal, beautifully cooked, modern British dishes at The Montagu; bespoke spirits, craft cocktails & signature snacks at The Churchill Bar & Terrace; or Michelin star Italian cuisine at Locanda Locatelli. Hyatt Regency London - The Churchill is proud to offer business and leisure travellers alike the perfect place in which to work or relax in one of the world's most iconic cities, with all the necessary comforts, technologies and amenities to enable a productive and enjoyable stay. 30 Portman Square, London, England (United Kingdom), W1H 7BH Tel: +44 (0) 20 7486 5800 | Fax: +44 (0) 20 7486 1255 |  

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